Businesses – Getting Started & Next Steps

How You Can Encourage Healthy Competition Among Salespersons in a Team

The main aim of business is to make as many profits as possible, and one of the ways to make profits is to increase the sales levels of the firm. Competition among the sales team members is crucial in motivating the sales staff to work hard each day and improve. However, as a proprietor, you should not only focus on sales team competition to improve the productivity and sales of the team. So, we can now consider some of the ways of improving competition among the sales team staff so that the company benefits from such a competition.

Remove poor performing staff – It is evident that there as some individuals who make little sales or none at all each day despite being in the same conditions as others. Non-performers do not improve in spite of any efforts to teach them and providing any form of assistance to them. The more you tolerate them, the more you will spend money paying their salaries without their compensation in sales. This way, you will save the company resources that could be spent on salaries of unproductive workers.

Teach the top performers – Make use of high performing sales individuals by giving them extra training so that they sharpen their skills and continue serving the company by delivering in their sales mandate.

Create sales enabling environment – Lead from the front. Give them necessary facilitation and provide an environment which is suitable for them to run their sales activities. It is proven that workers are productive only when their working conditions allow them to operate efficiently.

Insist on total accountability – Every person in the sales team is responsible for their actions in their daily work and results. Accountability ensures that there are no excuses and blame games among sales staff which are likely to lower performance.

Give improvement opportunity to every staff of sales team – You can to this by showing them how to utilize their time efficiently so that there is no wastage. Time is an irreplaceable resource and using it correctly in sales can work miraculously to your advantage. Teach the team to use time in the best manner so that you maximize it.

Agree on mutual sales targets – Discuss and agree with the sales team on possible sales goals but do not set targets for them because that will demoralize them and may be unrealistic to attain.

Timely Reporting – Reports are very crucial because they give a summarized information regarding sales. Reports have information which you can use to make informed decisions which can influence various sections of the firm. Informed decision making using sales report information is beneficial to the firm in strategic planning.

These activities are all aimed at making each staff better so that they can compete among themselves in a healthy manner to help business to gain. Do not forget to reward best performing team. Focusing on all the above factors will increase the productivity of sales team.