22 Lessons Learned: Services

Best Web Design Company: Understanding Graphic and Web Design

Information technology have gone a long way, just with graphic and web design, it has set E-commerce in the pedestal of success and is continuing to expand and innovate. Graphic design involves the creation of solutions for paper or digital medium visual communication medium. The graphic design’s output is reproduced as many times as needed to be able to deliver its objective.

The examples of graphic design output are website user interfaces, logos, sketches for fashion, tattoos, or industrial design, animated characters, typefaces, print, advertisements, movie, flyers, newspaper, movie credits, and textile designs. These examples are only part of the big picture of graphic designed applied today.

Web medium needs new, accurate and informative solutions which can be provided by web design. It incorporates graphic design because the final output uses a visual medium. Web design incorporates every part of web experience that goes beyond visual output. Web content is a crucial part of web designing because it is the content that can be keyed on major search engines, which is a huge part of user experience. We content also plays an important role in a website’s search engine ranking or the number of times a website is visited or viewed. The disciplines involving web design with a touch of graphic design are copywriting, user interface design, logo design, on-site SEO, social media promotion, link-building, information architecture, design for accessibility, navigation design, HTML mark-up, flash animation, content imagery selection, optimization of conversion rate, and pay-per-click advertisements. These activities have a big impact in the success of a website and the user experience. Web design and graphic design are partners and cannot be separated, so anyone who only offers graphic design is not considered a web designer.

But what makes a successful website? A website is considered successful if it is able to capture the interests of the right audience with the right numbers. The website must be optimized so people can access and search it as needed, whether it can be found it via organic or non-paid search, advertising, PR or social media. The ease of usage is also a good quality of a successful website, with good navigation interface, helpful quick links and easy to see identifiers. A successful website must be easy to read and understand, regardless of if the user has a visual impairment or any disability, and it should be accessible even if the user has a slow internet connection. The website should be accessible in a wide-range of devices such as laptop, desktop, tablet or smart phone. A successful website sells, meaning it should generate visitors to earn revenue for the people who invested on it. If you are planning to market your business online, better get the expertise of a professional web designer. We can help you create your own successful website.

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