Doing Media The Right Way

4 Features That Make A Good Press Release

Compared before, press releases don’t have much weight as well as impact than what they had before according to some. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. To help you create an effective and impressive press release, here are a few things that you have to be certain of to make sure that your release can deliver the results desired.

Number 1. Newsworthy – if you are going to look around, you will find that there are many people writing news that are unworthy releases. For you to become successful, you have to be sure that the release has got something that is worth mentioning. This may be anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.

Number 2. Informational – to be able to popularize brands, people are making use of press releases. Remember that it is almost impossible to make progress if you will follow this. Instead, you should make your press release to be informative. If you have introduced a new product, then you must not just focus on your company but you should tell more about the product specifically. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.

Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Actually, experts recommend the writers to send releases during productive hours of day. Basically, it is more likely to catch people’s attention before 10am. On the other hand, you should be cautious of the day that you are going to send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.

Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. In addition to that, no one will read or share it if it is not formatted beautifully. Your release has to be written in easy language and also, it has to be formatted professionally so by that, people will have easy time of navigating through it.

Press releases can be both impactful and effective as long as it meets these 4 features.