Search engine optimization has changed and developed, one of the latest feature integrated into SEO is schema markup. This technique of optimization has become one of the best methods and powerful forms of SEO today. By understanding this markup and what is it is all about, one can easily boost their site when it comes to search engine result pages. In this article, you are going to learn in-depth about this new feature and how you can use it for your site.
So, what is Schema Markup?
The markup is a type of code, simple code, which is embedded onto one’s sites. The code (semantic vocabulary) is designed to aid the search engines out there to provide a more detailed feedback to users. If you have already used rich snippets, you will have a more understanding of what this powerful SEO tool entails. The code that is added to your site informs the search engines on what your sites means. This allows the content on your site to be indexed and returned after a search query. The format of the markup code is unique. However, it does not require one to learn a new coding language. It still utilizes HTML; one just needs to add semantic vocabulary in microdata format. The format used in the markup will allow users to have a much easier time finding exactly what they are looking for once they search.
Why is it Important?
Schema markup is an ideal tool to help your rank better in the various search engine out there. It can act as a perfect data markup for different things, including articles, products, events, restaurants, movies, software application and more. There are numerous types of markups. Whatever kind of content that you have on your site, you cannot lack a markup associated with your content. In search engine marketing, the use of this new markup technique is powerful in increasing one rank on search engines.
With these being a new technology, not many websites have started using it. As a business, you can incorporate the technique and start gaining from its benefits.
How to Use Schema Markup?
The markup will help you, especially since your goal is to rank better and improve the user experience. One can use the Google Structured Data Markup Helper, which allows one to select the data that one plans to markup. By using this tool, one can quickly optimize their site and start benefiting from this powerful technique.
With so many businesses yet to take advantage of this new tool, you can use this opportunity and beat them to it. Getting higher ranks is crucial to your business brand and presence.