Thinking about your website

A business website is a useful tool not only for acting as your virtual shop window but also as a way of people being able to verify that you are a genuine business and also as a way to promote yourself through mechanisms like google AdWords. One important thing to think about when looking to enhance your website is to make sure that you consult with companies like Elevate UK who offer London Professional SEO services. This is because otherwise all your hard work in terms of content, imagery and website design will be lost in the masses during an internet search. The aim of SEO or Search Engine Optimisation is to see your search engine listing position increase so that you appear on the first page of the results. This in turn will increase the number of people that you are visible to and then as a result hopefully increase your enquiries and sales.

Once people have found you in their internet search you want to make sure that they stay on your site. Here are some of the most common reasons as to why people leave your site quickly.

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These are great ways for you as a business owner to be able to capture information such as asking people to sign up to your newsletter or subscription services. However, if these appear the second you land on the home page you will find that many people will instantly click off your website. There is a time and a place to encourage people to give you their email address in return for sending them a newsletter or other marketing material and this is not within 30 seconds of looking at the home page.

Auto sound on videos and other media items

There is nothing worse than sitting in a packed waiting room or perhaps on the train travelling to work and perusing a website to then find that as soon as you land on a product page a video immediately starts to play with the sound blaring out from your speakers. For this reason, many companies are switching the audio to automatically silent with the user then able to turn the speakers on the video should they wish to do so.

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Slow loading

If you are looking through the internet for a particular service or product, perhaps a Christmas present to order and you find the perfect website, but it takes forever to load, you will find that most people will cancel the website and look elsewhere. It is important to ensure that your website loads it at least three seconds so as not to lose any of your potential customers.